SWOM Wednesday Webinar: "It All Begins with Purpose," with Haley Rushing

It All Begins with Purpose

Companies that have a purpose beyond simply making money are the companies with the best products, most loyal customers and employees and consistent success in a continually evolving marketplace. Haley Rushing, chief purposologist at The Purpose Insitute/GSD&M Idea City, co-author of "It’s Not What You Sell, It’s What You Stand For," and a hit speaker at SWOMfest '08, will share lessons she's learned helping beloved, well-known organizations through the journey of understanding how their company makes a difference and how to harness that purpose for greater success.

What you’ll learn:

• The benefits of building a purpose-driven organization
• How to discover and articulate your purpose 
• How to create a business model capable of making a difference and make money 
• The principles of purpose-driven leadership 
• How to build a marketing program around a purpose
• How a well-defined purpose generates word of mouth

Ideal for:
Anyone who wants to use their time, talent and energy to make a difference, make money, and -- with a little luck -- make history.

When:

Wednesday, Feb. 4, 2009, 1 pm CDT / 2 pm EDT /11 am Pacific

Where:

Online. After you register, you'll receive instructions via email on webinar location, plus a unique username and password to attend.

About our presenter:
Aristotle once said, “Where your talents and the needs of the world cross, there lies your calling.” Or, as Haley Rushing would say, there lies your purpose. Haley is founder of The Purpose Institute, an independent firm affiliated with ad agency GSD&M Idea City. The Purpose Institute helps companies discover and articulate their purpose and values in the world. Haley leads a team of people who act as organizational therapists, anthropologists and historians. Haley is also co-author (with Roy Spence) of the book, “It’s Not What You Sell, It’s What You Stand For.” A native of San Antonio, Texas, Haley holds a B.A. in cultural anthropology from the University of Pennsylvania and studied alternative dispute resolution at The Wharton School of Business.

Your host:

Ben McConnell is the co-founder of SWOM, co-author of the Church of the Customer Blog, and co-author of the books, "Citizen Marketers: When People are the Message" and "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force." His life and work are best when co-authored. Follow him on Twitter @benmcconnell

About SWOM webinars:

SWOM's Wednesday Webinars help entrepreneurs, managers, marketers, and change agents build word of mouth into the DNA of their organizations. The webinars are held online every Wednesday.